Well in the run up to Christmas, post Black Friday and Cyber Monday, there has been little negativity this year about Yodel.
Compare that with 2014 - Yodel buckles under pressure
According to the Yodel blog:
"Yodel handled a record breaking 5.1 million parcels between Thursday 26th November and Wednesday 2nd December, which includes Black Friday and Cyber Monday...
..customer satisfaction has remained high with 86 per cent of online shoppers saying they had a positive delivery experience.
..Yodel has invested heavily in its operations in the last 12 months. £30 million has been spent to improve efficiency and capacity, which saw the company introduce a brand new website, mechanical handling systems, sorting equipment, training, a larger fleet and new sites. This was in addition to 7,000 new recruits"
So it would seem at face value that Yodel weathered the storm, licked it's wounds, learned some lessons and invested serious money and energy in resolving them.
Maybe a good lesson in damage limitation and reputation management?
Have you had any experience with Yodel this year?
