Posts

Cold calling can be very effective if you are looking to secure a lot of business through just one client ie. a potential for a big contract through just one call - however if each call equates to one potential sale then you could be wasting time.

The problem I find with twitter is that the news feed updates so quickly (especially for people who are following a lot of people) that your tweet is soon replaced by the tweets of others, sometimes within minutes whereas with facebook the content you write stays visible and current for much longer as the news feed does not change so rapidly.

No problem - once you get into it blogging can be very enjoyable and a great way to self-promote, tweeting your blog posts also helps raise attention and opens your blog up to a wider audience - we have a built-in tweet button within our blog page so that any post is automatically linked to twitter.

We've recently got into blogs in a big way - we tend to take current news and spin it in a way that makes it more relevant to the products we are focused on. For an example check out our recent blog post

The Sun Shines on UK Pub and Restaurant Sector | Enterprise Private Equity - a good example of a current piece of news with a spin to make it relevant to our services! In my opinion this is definitely the best way to make your blogs relevant/ popular - try and bring a unique opinion/ pice of information.

Boundaries of the working day seem to be shifting more and more especially with smartphones meaning you are never away from email etc. So I try to stick to starting at 9am.

Top tips for thinking like a creative startup | Culture professionals network | Guardian Professional

This article might be helpful - Top tips for thinking like a creative startup!!

From a psychological point of view - contactless technology should have a positive impact on sales - it makes the idea of money transaction even more abstract so the consumer is even further removed from the concept of 'cost'.

Compare swiping a chip to handing over cash!

Keeping goals in mind (both short term and long term) - planning and visualising how you will achieve that goal and then celebrating the achievements and learning from the mistakes.

Social Media is probably less effective for large corporates with big marketing budgets. Having said that it's an effective means of two way communication, a more interactive form of communication where users have the opportunity to 'tweet' businesses with ideas for change, their greivances, what they like, what they don't - a prime example of this is the recent facebook campaign by KitKat where they got users to vote for their favourite new flavour of kit kat chunky.

However for small businesses social media is more important than ever - they don't have massive marketing budgets so, although as the article says "social media is never free" it fills a niche for those not looking to spend fortunes on add campaigns.

Shrewd idea, piggy-back off a fictional brand that already has widespread recognition and associations with cult show! Made me laugh (I would probably buy it though!)