“OK, given that SEO's promise the earth (for a small fee) and given that you can track performance, calculate sales v traffic and estimate media cost per sale (to within a few pence). Why oh why can't you find an SEO who is willing to put his/her money where their mouth is? In recent weeks I have been told my traffic will "double", that's great I said, achieve that and I will glady pay you double the fee....erm....no sorry it does not work like that we would like our money first please..I wonder why? If it helps, MLF has pointed me in the right direction, I am not an expert but my traffic has doubled anyway. We are getting sales and we are making progress and it cost "nowt" so a huge thanks to MLF.
Hornsea Ink Shop”
I'm behind you all the way, the SEO industry lets itself down, by not having any kind of regulatory body to oversee it, It's probably not what most SEO companies want either. But for the end user if there were a means of seeing that the SEO company complied with certain standards and conformed to the standards set out then that would give me confidence. So many UK companies charge you thousands to do the work, only to pay someone peanuts out in India to do it. Had a phonecall today from an SEO expert today, it went like this... "Hello" "hello" "what's your name?" "why?" "I'm so and so and we've been tracking your website" "Oh why?" "because your not ranking high for certain search terms" "whose search terms?" "ours" "not my search terms but yours?" "yes, sorry what did you say your name was?" "It begins with an F and it ends with an F any ideas?" And he hung up.
Then last week had a similar email to be quite honest get several a day. Similar type "You know your website isn't ranking blah blah blah" So I thought I'd waste their time and pretend I was interested, I sent a reply asking how much. Reply comes back, saying that depends on what you have done. This got my back up somewhat, hang on a minute I said to him, you send out unwanted spam emails touting for work yet you don't have any kind of pricing? Well if he hasn't a clue of potential costs, then there was no point in carrying on with the conversation.