Best Local Business Marketing Technique 28th October 2011 9:37 AM
“The question you should be asking yourself is... Am I there?”
If your reading this thread, you've found the internet!
And as much as it pains me to admit it, as a directory owner, plenty of people still use offline book type directories. If you've water pouring through the ceiling, shorting out your electrics, bet you'll head for the big book to find a plumber.
Online marketing has simply reduced the cost and made advertising and exposure more affordable to a lot more businesses, but at the same time, the quality of a lot of online advertising leaves a lot to be desired.
So unfortunately, a downside of the internet is an almost endless choice of marketing options, leaving a small business owner the job of picking their way through a multitude of offers, the genuine, the dubious, and the blatant scams
Maybe the old days of the Yellow Pages will be looked at when life was a lot simpler?