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Very good, although very American over the top "I feel like Chuck Yeager breaking new ground"

I think Chuck Yeager breaking the sound barrier was a bit more dangerous lol

Very clever marketing campaign though

To All Employee's:The end of the year is approaching and we want to ensure every employee receives their W-4 to the correct address.

Verify that the address is correct - https://local.mylocalservices.co.uk/<removed> If changes need to be made, contact HR at https://hr.mylocalservices.co.uk/<removed>

Had this scam email land in our inboxes. Clever as it's spoofed to be from our domain, and if you scan read it, you could click the verify link and unwittingly enter something (though not sure what!).

Just another to watch out for

This is interesting, looks like Groupon is trying to re-invent itself, and is now moving in to the local deals and local business directory space, from what I can gather trying to become more like foursquare.
Groupon Makes Bid To Become Local (Deals) Search Engine

"Groupon Local Marketplace"

So what's the verdict, reckon this could be the way forward? Or just reacting to pressure from investors?

Your turn, pray tell

How much text can I get in this box?

Advertising and Marketing, completely unfocused with no marketing plan, we wasted a fortune on things like radio

Following traditional directory models, setting up a sales team, doing outbound cold sales, having never had any experience in selling or running a sales team. Which led to high overheads, wages, office, phone bills etc... plus admin burden of employing youngsters, and thinking we could train them ourselves...

Then outsourcing to a call centre... the list goes on...

But got there in the end, we stopped selling and let people come to us, and haven't looked back

I just seem to have a natural ability to do everything the hard way

Cracking question!

Hmmm, in hindsight, slow down! Take a well planned slow approach, learning valuable lessons along the way.

I burned through far too much money in the early days, mainly due to total inexperience, not fully understanding my market and poor planning. When you finally get the experience, you realise you've run out of money!

If you can survive this phase without going pop, then you've cracked it

This is a quite a good article from marketing week, and echoes feedback we had this year talking to newspaper groups who seem to be stuck in the past, with the offline product the primary (but diminishing) revenue source and online seen as little value

It looks like some are finally starting to wake up!

Newspapers finally living up to digital first aspirations | Opinion | Marketing Week

Traditionally we rolled out major updates and let them bed in over the quiet period, but December is starting to become quite a good month for us now (which has just put the kiss of death on it for this year )

I think he really is barking mad!?! The drugs must have rotted his brain.

You know there's a hollywood scriptwriter writing this all down and we'll see Matt Damon playing the lead role in 12 months time

Bunch of cynics! Everyone know's Tom Hanks has been to the moon.

I think it's brilliant news! I grew up on Space 1999 with Moonbase Alpha and 2001 Space Odyessy, so our time line is well and truly out!! I should be living on Alpha Centuri by now with Mork and Mindy.