Do you use Quora? 24th June 2013 6:08 PM
PostsHow much is a 2 letter co.uk domain worth? 24th June 2013 6:05 PM “I am not in the business of buying and selling domains. I buy them to use them, and sell the ones that I don't use or let them expire.” I know what you mean, over the years I've collected hundreds of domains, which when you did the maths, were costing a fortune! I tried to sell a few on flippa and sedo and spent a few quid in fees, which other than a few low bids, never really got any interest. I've got things like mylocaltaxi.com which I thought would go for a song, but no one really cares. I've got some 4 digit ones, but no 2 digit ones. I think with the roll out of every domain extn under the sun, it all got a bit devalued. Like you, if I don't use them, I now let them expire, and force myself not to buy any new ones  If someone wants to offer me a Wheres the on button? 24th June 2013 5:58 PM Ahh I see, payback is it Mr Grumpy! Spend a week with him in Brighton, and now I'm sat at home full of man flu and dying  Can't even blame the kids this time  Here's a few pics of our week in Brighton: Do you use Quora? 16th June 2013 8:35 PM “What I would do, is fill out my profile, and use it to add information about the company I work for. First thing that will happen there is that people will associate me with the company. Then the tricky part. Establishing myself as an authority of sorts. Once people can associate you with a company, they start looking at what you write and the answers you give. And reputation is then worked out accordingly...” Couldn't have said it better  These days it's all about knowledge and reputation rather than quick links. The downside is it's not quick. But to be eventually known as an expert in your field has got to be nothing but good news for your products/services, which is what I think marketing is all about. Marketing - are marketers a dying breed? 16th June 2013 8:30 PM Later this year, there will be a seismic shift in marketing practices as Googles knowledge graph gets more data and more people start implementing structured markup. SEO in the basic form and structure as we know it is moving into the final chapter. When SEOMoz dropped the SEO from their name, it's time to pay attention. Semantic Search Marketing & Structured Data will be the new marketing battleground. On page SEO will remain, but as structured data takes precedent, in theory the mickey mouse crap keyword obsessed, and link dumping SEO'ers will fade into history. I genuinely believe it's going to be that big. May be in months/years to come I got may dates a little wrong, but I think by the end of 2013, everything will be about Semantic Search Marketing. I've started a new forum and done one high level post, but as I dig deeper, I want to share some resources and ideas, and hopefully get some serious discussions going on how people are implementing it, or how it affects small business. At the moment, a lot of the Semantic Search forums and communities are very indepth and technical, which is great, (plus some just full of rubbish) but it would be nice to break down some more complex debates and maybe get some coal face feedback. I think marketing is always changing and re-inventing itself, and genuine marketeers who have a thirst for knowledge will always be there. Unfortunately online marketing credentials were destroyed in normal peoples minds with those 3 little letters... S E O Does god hate me? 16th June 2013 8:14 PM Probably... Exhibiting all this week at the Trading Standards Annual Conference, as we publically launch their consumer code directory. As of now, have had a headache and sore throat for 48 hours, a temperature of 38.5c and quite frankly the largest coldsore I have ever seen on my top lip. I look like a poor budget elephant man with a huge cornflake. To add insult to injury, the nippers are fine so can't even blame them! Back to gargling soluable aspirin and icecold stella, seems to be working Time to grow an emergency goatee, are they still acceptable? Semantic Search Marketing & Structured Data - what is it? 13th June 2013 12:03 PM This is something I've been interested in for a long while, and it is now becoming more and more important. If you haven't heard of it, you will have seen it and maybe not realised, and the one thing professional marketeers seems to be sure of, this will replace or at least supersede current SEO practices, namely keywords and link building strategies. What kind of backlinks work after panda and penguin? 13th June 2013 10:23 AM “I am also looking answer to the same question as my site was badly hit after those updates from google” Have you been engaged in an aggressive link building campaign (or an outsourced SEO?). Have you been doing any advertorial stuff, ie poor quality articles stuffed with keyword phrases pointing back to your site? Have a look (or ask your webmaster to look) in your webmaster tools, and see if there are any messages or start analyzing your linking structure. Remember the well publicised Interflora Penalty, which was down to lots of poor quality advertorials and poor links. Can you learn anything from their issues? Interflora Google Penalty, Advertorials & SEO Content Marketing - Search Engine Watch So that's why there so many business awards! 11th June 2013 1:09 PM “On the plus side you do get to wear the bow tie thats been hanging in the wardrobe for 20 odd years... ”Downside is I look like a night club bouncer Maybe we could have the forum awards for best SEO spam comment So that's why there so many business awards! 11th June 2013 12:14 PM The last 10 years or so seem to have buried us alive in self congratulating business awards and over use of the word "entrepreneur". Although things like Dragons Den can be cringeworthy times, it's also great TV. But every new business owner seems to be an entrepreneur these days, and everywhere you look there are awards for this that and the other... Obviously it's all about gaining publicity, plus a few quid or the chance of help from an experienced business person. But the Beeb has a good article on this with a good quote from Brian Morgan, professor of entrepreneurship at Cardiff Metropolitan University: “Corporates run such competitions because they can log it as part of their CSR [corporate and social responsibility] strategy, and it helps market them to the younger customer... ...Universities largely do it because they are tasked with engaging with the local economy. At the same time, they can use the award scheme to advertise their courses to potential students BBC News - Picking winners: Why so many new firms love awards” So there we go, as we all suspected it's just good old fashioned marketing |
