Social media - a waste of time? 25th February 2013 10:05 AM
I don't think Facebook is very valuable for Business, unless you're in location-based retail - as it's more of a personal channel.
Twitter can be GREAT for customer service, however.
Just look at how Starbucks use it to cross-sell and answer inquiries.
The only downside is; if you're an SME or startup, you don't have the capital to employ someone to manage your social networks - so I guess it's debatable.
Twitter can be GREAT for customer service, however.
Just look at how Starbucks use it to cross-sell and answer inquiries.
The only downside is; if you're an SME or startup, you don't have the capital to employ someone to manage your social networks - so I guess it's debatable.