Hi all,
Firstly thanks for your all your replies! And sorry for the delay... I finally got a little busy!
Simon_G summarised the struggle we have. There’s a lot of agencies around and although the usual routes of social media, business directories etc are vital - they dont give us a head start over anyone. I’ve registered with most business directories and have set up all necessary social media accounts.
Our ideal client? Local businesses who needs repeat work. Estate agents, restaurants/pubs, travel agents… Its quite broad. We aren’t the kind of agency looking to spend months on one campaign to win awards, we’re here to help businesses look their best and produce materials of they’re proud of, for a price they’re happy to pay.
We believe there’s a bit of a hole in our industry. When a business wants something designed, they have 2 options:
1. Find a freelance designer
A cheap option, but good freelance designers are hard to find. The decent ones out there will be booked up weeks or months in advance. There’s certainly undiscovered talent out there, but if a company lands on a bad or ‘ok’ designer, it could be quite damaging. There’s more bad designers then good ones…
2. Find an design agency
An expensive option, but more likely to achieve results. Other then being more money, the client is much less likely to have a personal relationship with designers. The costs would be too much for some small/medium sized businesses.
OR
3. Use Creative Corner
I feel we fall somewhere in the middle. We are a group of creatives - all agency level, each with 20+ years’ experience. Due to the way we work (we all work remotely and therefore, minimal overheads), we can keep costs lower. While Creative Corner is an agency, our approach is closer to that of a freelance designer - we’d rather spend time developing relationships then churning work out. So as a business using Creative Corner, you get Agency level experience for a minimum of half the cost, with the relationship and flexibility of using a freelancer.
This is why I’d personally like to keep within Notting Hill. It’s my local area (of 15 years) and would be great to work within the community and genuinely develop relationships. In an ideal world we become known as the local design agency for Notting Hill. While there’s quite a few registered agencies here - not many are physically in Notting Hill, so can’t offer the same personal connection.
Any questions/further advice, I’m all ears! Thanks to you all again for taking the time to reply.
Thanks all,
James