Semantic Search Marketing & Structured Data - what is it? 17th June 2013 10:16 AM
I took a look at the sites you've mentioned and also followed a few videos where they spoke about how semantics works and the code that works behind it. Its a really interesting topic (but then again I've always loved code Oo).
The problem is that I can still see a few holes in the theory as far as RDFa goes. You would use the code to sort out relationships and what not in a page, but you would still need to give the structure the information it needs, and therein lies the hole. Netherworld seo'ers and marketers would easily be able to use this to their own advantage methinks, using most of their old techniques in newer ways. For instance, linking one site to another, using RDFa. The more they have, the more information the search engines get, the faster they get to the top.
maybe I'm just being overtly cynical.
The problem is that I can still see a few holes in the theory as far as RDFa goes. You would use the code to sort out relationships and what not in a page, but you would still need to give the structure the information it needs, and therein lies the hole. Netherworld seo'ers and marketers would easily be able to use this to their own advantage methinks, using most of their old techniques in newer ways. For instance, linking one site to another, using RDFa. The more they have, the more information the search engines get, the faster they get to the top.
maybe I'm just being overtly cynical.