Are there real similarities between actual marketing and internet marketing? 12th July 2012 7:32 AM
There I might need to disagree a little. Where, by looking at your sig, it could be beneficial to have both marketing techniques, you could do well with either. But there are some real differences. Look at some of the major brands out there though. They focus more on offline marketing, looking at TV ads, radio ads etc. and then have a support campaign online that is basically no more than a site and pages on social networks. Brands like coke-a-cola, red bull etc. Restaurants would be the same I think. Where they may have an online campaign to show visitors to their site where they are, they are more location based and need to focus on marketing offline as well to get people to visit. Simply getting visitors to visit their site is not going to help them financially, and it would not get their food sold. Unless they use their site for online booking perhaps?
So, where there are similarities, there are also differences. Because a person selling something like an ebook, would not need to use TV or radio to sell their product. They would need to focus on online marketing instead.