The future of advertising... 1st November 2012 7:02 AM
“Infact, the modern way of marketing lets you choose your customers i.e. who you are going to advertise to.”
That's been marketing since time immemorial, I think. Its always been about making a product or service and then selling it to the target market found in research. People they know will need and use that product. if a few others that aren't related to their target market find the product, then so be it, but they can build on their target market and create a presence so that even though these non related visitors aren't part of their target market, they might just buy something regardless, or "realize" that they need your product.
That's all it is really, influencing people, getting them to think you are a well trusted and cornerstone of business sectors, and people trust you a whole lot more. Even online. Someone offering SEO products and services from somewhere like SEOmoz is more likely to be trusted than someone that works on, say, fiverr. There's nothing new about it, its just the technology and playground that's changed.