What do you reckon? 14th November 2011 11:46 PM
Perhaps TV wants you because you've got personality and they need a Barney to jazz up their programmes a bit? You've probably given their researchers livelier comments than they get from most of their telephone calls, making them believe it'd help their ratings to get you more involved. A certain taxi driver did well out of this, why shouldn't a plumber?
My "media" experience is limited to the press (national, online and regional) and regional radio. The journalists / presenters have wanted people able to provide useful quotes or topic expertise at very short notice.
If you're able to beat their deadlines consistently, you've a better than average chance of developing an ongoing, mutually profitable relationship. Don't expect too much though - it's bad for the journalists' professional credibility if the expert interviewee is always Ms or Mr Bloggs.
Journalists and presenters seem to accept the deal's got to work both ways. You need to agree your "price" beforehand for giving them useable material. If it's me, for example, I always want them to quote my company name and website address and I'd expect them to meet any costs involved (eg transport to the interview). You're often able to "tweak" the deal offered to suit your business needs.
The publicity I've gained this way has created some useful awareness of my company (sometimes lasting longer than I'd expected) but not much actual business. The effort involved in helping out the journalists hasn't been much - on balance, the cost-benefit ratio works for my business.
Hope this helps, best wishes Linda
My "media" experience is limited to the press (national, online and regional) and regional radio. The journalists / presenters have wanted people able to provide useful quotes or topic expertise at very short notice.
If you're able to beat their deadlines consistently, you've a better than average chance of developing an ongoing, mutually profitable relationship. Don't expect too much though - it's bad for the journalists' professional credibility if the expert interviewee is always Ms or Mr Bloggs.
Journalists and presenters seem to accept the deal's got to work both ways. You need to agree your "price" beforehand for giving them useable material. If it's me, for example, I always want them to quote my company name and website address and I'd expect them to meet any costs involved (eg transport to the interview). You're often able to "tweak" the deal offered to suit your business needs.
The publicity I've gained this way has created some useful awareness of my company (sometimes lasting longer than I'd expected) but not much actual business. The effort involved in helping out the journalists hasn't been much - on balance, the cost-benefit ratio works for my business.
Hope this helps, best wishes Linda