Spotty Media
Spotty Media is a specialist UK hospitality marketing agency based in North East England. We help hospitality businesses build stronger brands, reach the right audiences and create more consistent marketing across their most important channels.
Our work is focused on hospitality and the wider food, drink, accommodation, events and destination economy. We support independent restaurants, destination dining venues, hotels, inns, pubs, bars, B&Bs, staycation businesses, hospitality groups, food and drink brands, suppliers, event organisers, venues, Business Improvement Districts and destination organisations throughout the UK.
Every hospitality business has different commercial priorities. A restaurant might need to promote its menus, private dining and seasonal experiences. A hotel may want to improve its digital presence, showcase its rooms and attract more direct enquiries. A venue could require a coordinated campaign for weddings, events or private hire. Spotty Media develops marketing activity around those real business requirements rather than applying the same package to every client.
Our hospitality social media management service covers campaign planning, content creation, publishing and ongoing channel support. We help businesses present their food, rooms, experiences, events and people through content designed to attract attention and communicate what makes the brand worth choosing. Paid social advertising can also be incorporated where it supports a clear audience, offer or campaign objective.
Spotty Media provides professional photography, videography and creative content production for hospitality businesses. Strong visual content can help potential guests understand the quality of a venue, the atmosphere they can expect and the experience being offered. These assets can be used across websites, social media, email campaigns, press activity and other marketing materials.
Our hospitality PR support helps businesses identify useful stories and communicate them to relevant publications and audiences. This may include press releases, launch activity, event promotion, new menus, appointments, awards, partnerships and other newsworthy developments. We take an editorially aware approach, helping clients present a clear and credible story without promising coverage that remains under the control of publishers and journalists.
We also design and develop websites for hospitality businesses. Projects can include restaurant and hotel websites, menu presentation, booking integrations, room and availability journeys, event enquiries, private-hire information and ongoing website support. The aim is to create a website that reflects the quality of the business while making it easier for customers to find the information they need and take the next step.
Email marketing services are available for businesses that want to develop a valuable audience they can communicate with directly. Spotty Media can support campaign planning, newsletter content and the promotion of events, seasonal experiences, launches and other commercially important activity.
For hospitality businesses with physical premises, we can also support local visibility and business listings. This includes Google Business Profile, TripAdvisor, Apple Business Connect and Bing Places within the features offered by each platform. Support can cover listing audits, setup, optimisation, opening hours, categories, attributes, menus, booking links, website links, photographs and ongoing profile management. Multi-location support is available for hospitality groups and operators managing several venues.
Spotty Media can bring social media, PR, content, email, websites and local visibility into one coordinated marketing plan. Clients can commission support for a focused project or discuss an ongoing relationship based on their objectives, internal resources and required level of delivery.
Whether you are opening a new venue, repositioning an established hospitality business, promoting an event or looking for more consistent marketing support, Spotty Media offers sector-specific creative and strategic expertise. Contact Spotty Media to discuss your business, current marketing activity and the opportunities you want to pursue.
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